Head of Data Management, Lloyds Banking Group
Kate Brooks is Head of Data Management at Lloyds Banking Group; a chief data office role where she has responsibility for Data Quality and Metadata within the group. Kate has twenty years of experience in data and analytics covering data quality, metadata, financial analytics, customer modeling and analytics, segmentation and semantic layer development. She is passionate about data management and has always seen data as a way of codifying and understanding customer behaviour. Her goal is to organise data better, so it can be used to more effectively to provide insightful and relevant service at low cost.